Creed Tops Neiman Marcus Fragrance Sales


Posted on July 14, 2011 @ 07:52 am



International Cosmetics & Perfumes, Inc., the New York-based exclusive North American marketer and distributor of the Creed royal fragrance brand of France, forecasts Creed will be the top-selling fragrance brand at the Neiman Marcus chain for the fiscal year Neiman will complete July 31—and for the second consecutive year. Creed is a small company, which has been passed from father to son in an unbroken line since 1760. It is still privately held and fully family controlled.

International Cosmetics & Perfumes, Inc. has exclusively managed, marketed and distributed Creed in North America since 2004, firstachieving the industry-beating sales milestone for Creed in 2010, which was Creed's 250th year.

International Cosmetics & Perfumes, Inc. CEO Emmanuel Saujet and president Thomas Saujet, credit the success to superb product offerings from Creed under sixth-generation master perfumer Olivier Creed in Paris combined with the sales strategies, exceptionally tight distribution, counter-to-trend marketing approaches and dedicated staff of International Cosmetics & Perfumes, Inc., who undergo massive training on Creed's line of more than 40 fragrances for men and women.

By order of Emmanuel and Thomas Saujet, who founded International Cosmetics & Perfumes, Inc., Creed does not advertise in the U.S., does not hire celebrity spokespeople and does not sponsor any events, all costly hallmarks of the modern fragrance industry. (A polo team for Creed is sponsored personally by International Cosmetics & Perfumes, Inc. vice president Adam Brecht, a polo player in the U.S., England and Argentina.) Creed does support a number of charities.

International Cosmetics & Perfumes, Inc. is set to launch Creed Royal-Oud, a new fragrance for men and women from sixth-generation master perfumer Olivier Creed. The first bottles to enter the U.S. were presented to the Duke and Duchess of Cambridge during their California visit, as reported by The Wall Street Journal.