HBA Global Expo announces that it is now accepting nominations for its annual International Package Design Awards (IPDA) at www.hbaexpo.com/ipda
. The awards honor the year’s most innovative packaging in several categories including cosmetics, fragrance, personal care, skin care and sustainability. Two new categories for packaging of Sampling/Travel Size products and At-Home Devices and Tools have also been added to this year’s program.
As the longest running and biggest package design awards in the beauty industry—major brands, niche players and indie companies, have all won HBA’s IPDA awards for their stand-out package design and engineering achievements. Last year’s IPDA winners and finalists included L’Oreal, Bath & Body Works, Jane Iredale, Stila, Arbonne, Urban Decay, P&G, Yves Rocher, Sephora, Johnson & Johnson, Garnier, Aveda, Lamik Beauty, TRIA Beauty, Kinara Skin Care, TIGI, Energizer, and Unilever.
Any size company can submit designs that are introduced for retail from June 1, 2010 through June 30, 2011, including suppliers, design firms and brand manufacturers. Designs that have been refreshed, improved, or offer new features or technologies are also eligible to participate.
Finalists for the IPDA Awards are announced in early May and the Category Winners and the Grand Award are revealed during the HBA Global Expo & Conference, June 28-30, 2011 at the Jacob K. Javits Convention Center in New York. The award finalists and winners are displayed in the IPDA Showcase at HBA, which is the largest source for product development in the industry. More than 16,000 beauty and personal care professionals from all over the world will be able to view the IPDA finalists up close and get inspiration for their future packaging design plans.
“Packaging design is a key influencer in purchasing decisions. At HBA Global we are proud to continually support and encourage creativity and engineering achievement and showcase the year’s most stand-out beauty and personal care products,”saysJill Birkett, brand director, Beauty & Wellness.
Judging for the IPDA is done by a “Committee of 100” made up of industry professionals, designers, suppliers and members of the media. IPDA submissions are evaluated on the following: originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging.
The HBA IPDA Awards are sponsored by Beauty Packaging
magazines. For more information about the HBA IPDA Awards, including the deadline for submissions, go to www.hbaexpo.com/ipda
or contact Nicole Bullock at 609-759-7603 or firstname.lastname@example.org