Albéa Develops Rotating Mascara

Posted on March 11, 2011 @ 08:49 am

For Dior, Albéa has developed the Diorshow 360, a rotating brush design. The company says the new application technique is extremely comfortable and allows for professional makeup application in record time.

The patented technology offers stable, silent and gentle revolving action. The galvanized silver ring on the bottom of the cap, an elegant reflection of the Dior style, activates the rotating device, which turns the wand upward or downward for easy application.

Dior has also chosen the Notch Helix brush by Albéa for its new mascara. The double helix brush with its original design optimally covers lashes as it delivers the formula, thanks to specific bristle spacing. It leaves the lashes perfectly coated in mascara and well-separated. The formula, packaging and brush design were specially developed for optimal revolving action.

Headquartered in France, Albéa employs 9300 people and operates 31 manufacturing facilities in 13 different countries across Europe, the Americas and Asia.

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