The campaign features the fictional character Liz Arden, and Chelsea Handler.
The Benchmarking Group asked 1,000 beauty consumers about packaging - here's what they like, and what they don't.
Several global brands are reportedly interested.
One of three segments headed for growth
L'Oreal has joined the Department of Energy's Better Buildings, Better Plants program.
Glenroy Inc., a converter and printer of flexible packaging, has been recognized by the Flexible Packaging Association.
Jenna Georgescu, founder of Bitter Lace Beauty, has become a beauty mogul overnight.
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