Emma Watson to be Face of Lancome

Posted on February 14, 2011 @ 09:22 am

Harry Potter star Emma Watson, 20, has been announced as the latest ambassador for French beauty brand Lancome. The actress, with a new pixie crop, has managed to distance herself from her frizzy-haired, Harry Potter character Hermione Granger. According to reports, Watson has signed a six-figure deal with Lancome.

It's an unusual choice for the make-up and skin care brand that has chosen thirty-something actresses – Julia Roberts, Uma Thurman, Juliette Binoche – to front its products in the past. But it appears Lancome wants to pull in new, younger customers with Watson, 20, as the face.

"It’s so exciting," Watson says. "I can’t wait to start shooting." But the young star also confessed, "Although I don’t wear much makeup, I’m a big fan of Lancome products, especially their mascara."