Avon Chooses Rexam Pump for Fragrance Line


Posted on August 16, 2010 @ 09:32 am



Avon has selected the Rexam XD-11 fine mist pump for three new fragrances in its "mark." line: Celebrate, Rio Bikini and Rio Rhythms. This is the fifth in a series of recent collaborations between Rexam and Avon.

The neutral and ultra-low profile Rexam XD-11 pump’s ergonomically advanced actuator combines with the reduced diameter of the nozzle to enhance the overall aesthetic and tactile appeal. Rexam says its XD-11 is considered an industry reference for brands in the high-end market segment – yet is also selected for use in mass and masstige applications, because of its high-performance functionality and aesthetic appeal that opens new package design opportunities. The pump’s ergonomically advanced actuator is available in metal or plastic, and in classic or smoothly sculpted designer versions.

“Our partnerships with Avon since 2007 have included work in makeup, skin care products and other high-profile launches,” says Carole Grassi, category manager – Cosmetics, Rexam Personal Care Division. “Our role as global supplier has helped the company as it creates increasingly sophisticated personal care products to its audience of savvy consumers.”