Yves Rocher's Naturelle Eau de Toilette has the won the Canadian Fragrance Award in the Best Private Label/Direct Sell category. The 90 percent natural fragrance, created by Michel Girard of Givaudan, impressed the judges for its sparkling juice, as well as its PR and sales campaigns, which exceeded its plan by close to 190 percent.
The floral, green fruity scent features apple, Egyptian jasmine absolute and peach flower, with a base of Virginia cedar, amber and musk. The bottle, created by French designer Valerie Bernard, represents a drop of water and evokes the sparkling freshness of Naturelle. The cardboard packaging is supplied by Martinent & Hirondelle, and is made from sustainably managed forests, which means that for each tree cut, two are planted.
Naturellle beat out finalists Twilight Woods by Bath and Body Works, Love Etc. by The Body Shop, and Sinner by Kat Von D.