Maesa Europe and Alinéa Collaborate on Home Fragrance
Posted on March 22, 2010 @ 09:45 am
With fragrance playing an ever-more critical role in interior design, Maesa has teamed with Alinéa, a European based retailer of modern, trendy, affordable furniture, to develop a complete collection of fragrance products for the home.
“Alinéa’s clients value interior design, and are self-indulgent and sensitive to product and market trends,” explains Barbara Sonnet-Djebali, Maesa’s commercial manager for France. “The aim, in meeting the needs of these clients, was to offer fragrance products that are attractive, practical and tell a story.”
Four different sensorial worlds have been created allowing each individual to create their own ambience…for an interior that is unique. The [Maesa] group has made every effort to create a new type of packaging, which is far from the traditional blister pack, while keeping it “affordable and appealing,” in the true spirit of the brand, adds Sonnet-Dejebali.
“Alinéa’s clients value interior design, and are self-indulgent and sensitive to product and market trends,” explains Barbara Sonnet-Djebali, Maesa’s commercial manager for France. “The aim, in meeting the needs of these clients, was to offer fragrance products that are attractive, practical and tell a story.”
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