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A new fragrance marketing strategy schedules Coach to pick up speed and head for a department store near you.

Coach, Inc. and BeautyBank, in a combined effort with Aramis & Designer Fragrances, divisions of The Estée Lauder Companies Inc. have announced their expansion plans for Coach Beauty. The companies plan to increase their existing fragrance and beauty line globally, with immediate plans to enter North American department stores and specialty retailers, followed by a launch in global markets. Previously, Coach Beauty was available exclusively in Coach freestanding U.S. stores. The North American rollout will begin in March 2010 with the global launch to follow.

"We have been pleased with the customer reactions and industry reception that our fragrance business has garnered in such a short time," said Kathy Nedorostek, president of U.S. wholesale and global licensing for Coach. "This initial success in our own stores serves to underscore the potential for Coach Beauty with a more extensive distribution network and with the support of BeautyBank and Aramis & Designer Fragrances in heightening awareness."

"Coach is an iconic brand with an extremely loyal consumer base and has proven time and again to be both relevant and innovative in today's marketplace," stated Veronique Gabai-Pinsky, global brand president, Aramis & Designer Fragrances, BeautyBank and IdeaBank. "We have a great opportunity to build upon the success we've seen with Coach Beauty by expanding our distribution here in the U.S. and around the world."

The global expansion will begin in March 2010 with the launch of the Coach Signature Fragrance in Bloomingdale's, Nordstrom, Macy's, Dillard's, Lord & Taylor, Von Maur, Bon Ton, Belk and Sephora stores nationwide. The launch will be supported by an integrated marketing and communications campaign, including widespread national print and web, among other media.