H&M Introduces Organic Skin Care Line


Posted on February 24, 2010 @ 11:08 am



Trendy, mega-retailer H&M has announced the upcoming release of its first-ever range of skin care with certified organic ingredients. Debuting in stores at the beginning of March, the range of everyday essentials includes shower gel, body scrub, body lotion, hand cream and lip balm, all of which are based on natural and organic ingredients and are certified by Ecocert, which is Europe’s largest certification body for organic and natural cosmetics.

The products are available in the fragrance combinations of raspberry and melon or lavender and mint, and are accompanied by makeup and toiletry bags made from organic cotton.

“It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” says Ann-Sofie Johansson, H&M’s head of design.

The shower gel contains the juice of organic apples, while organic apple juice and apricot seeds are key ingredients in the body scrub. Organic apple juice and oils from sunflower seeds make up an essential part of the body lotion, while the hand cream has organic apple juice and oils from organic almond seeds. The lip balm contains organic ingredients of jojoba and beeswax, and all of the products are scented with natural perfumes derived from essential oils, sold in recyclable packaging. All the products are available at H&M’s affordable prices, while also meeting the requirements of Ecocert, which is Europe’s largest certification body for organic and natural cosmetics.