LVMH Adores J'Adore

Posted on February 8, 2010 @ 10:33 am

Fragrance and cosmetic sales rose at LVMH in the fourth quarter, with the luxury goods producer posting a 2% gain, following the impact of destocking by several retailers in the first half.

Parfums Christian Dior continued to benefit in 2009 from the exceptional popularity of J’Adore. The performances of Miss Dior Chérie and of Eau Sauvage, as well as the ongoing momentum of Diorskin Nude, also strongly contributed to Dior’s market share gains. Guerlain confirmed its growth in its priority markets, due notably to the popularity of the Rouge G lipstick and the promising start for its new perfume, Idylle. Parfums Givenchy benefited from the success of its Play and Ange ou Démon Le Secret perfumes. Benefit made considerable progress due to its international expansion.