First Aid Beauty Set to Debut on QVC


Posted on January 18, 2010 @ 08:42 am



First Aid Beauty (FAB), a premium skin care collection that caters to universal beauty concerns, as well as the needs of sensitive and challenged skin, announced that it will debut on QVC Monday, February 22. FAB’s signature product, Ultra Repair Cream (QVC item #A200179; approximately $39/12oz), is scheduled to appear on QVC at 10am EST, with FAB founder & CEO Lilli Gordon appearing on-air.

“There’s a clear synergy between QVC and First Aid Beauty,” said Gordon. “They offer practical solutions to the toughest beauty problems, and First Aid Beauty provides just that: intensive treatments for a number of skin challenges. It’s a perfect fit.”

“We are excited to offer our customers one of the newest products from First Aid Beauty,” said Allen Burke, director of beauty merchandising for QVC. “Our customers are passionate about skin care and we are confident that it will be a great addition to the selection available at QVC.”

FAB Ultra Repair Cream is a deeply penetrating over-the-counter treatment that nourishes the skin and provides immediate relief for dry, scaly skin. FAB’s top-selling Ultra Repair Cream boasts ingredients such as colloidal oatmeal, allantoin, eucalyptus oil, ceramides, shea butter and a special FAB antioxidant booster to protect, heal and soothe the skin, help defend skin from free radical attack and improve skin’s moisture. FAB Ultra Repair Cream may be applied anywhere – elbows, feet, hands and even the face – for instant relief and hydration. FAB Ultra Repair Cream contains no harsh chemicals and is dermatologist-recommended, allergy-tested and fragrance-free.

In addition to QVC and QVC.com, First Aid Beauty Ultra Repair Cream will be available through Sephora and Sephora.com, as well as on the brand’s website, www.firstaidbeauty.com.