Victorinox Swiss Army Expands Into Fragrance


Posted on November 10, 2009 @ 07:38 am



Founded in 1884, Victorinox Swiss Army, which began as a cutlery manufacturer, is today world renowned for its active outdoor lifestyle products. The newest edition to this storied line is Victorinox Swiss Unlimited, the brand’s premiere fragrance for men.

The launch of this new fragrance took place at the Bloomingdale’s 59th Street, where the New York Mets own David Wright was on hand to sign limited edition Victorinox Swiss Army baseballs for attendees.

With its powerful claim – “no boundaries, no borders, no barriers” – the new Victorinox Swiss Unlimited fragrance is an eau de toilette for men who believe in the core values of the Victorinox brand – ingenuity, functionality, quality and timeless design.

In staying with the brand’s philosophy and values of environmental responsibility, the Victorinox Swiss Unlimited fragrance packaging includes a streamlined glass bottle enclosed in a red rubber sheath, stamped with the famous cross & shield emblem. The larger bottle is refillable, and sheath removable. The clear aquamarine color of the fragrance further enhances the fresh sensation. For adventurers, Victorinox Swiss Army created an innovative “U-Fill Tool”, a refillable mini-bottle for traveling. Both bottles are supplied with a carabineer.