Milk does a body good—according to MAC Cosmetics. The brand plans to host a series of runway shows, presentations, special events and other creative activities at the Meatpacking District’s famed Milk Studios during New York Fashion Week (Sept. 10-17) for the Spring 2010 season.
MAC and Milk will offer designers “multilayered support” including space for their shows, presentations and press appointments. A designer will also have the option to hold castings, hair and makeup tests and look book shoots at The Milk Building throughout the duration of Fashion Week.
To date, the designers who have confirmed participation including runway shows, presentations, creative projects or special events, are: Adam Lippes, Alexander Wang, Altuzarra, Band of Outsiders, Barbara Tfank, Costello Tagliapietra, Erin Fetherston, Pamela Love, Peter Som, Preen, Proenza Schouler, Temperley London and threeASFOUR.
Estee Lauder Group President John Demsey, commented, "As a longtime supporter of New York Fashion Week, MAC is proud to take its advocacy to the next level with this initiative. The MAC brand celebrates fashion and encourages creativity. We are delighted to help bring the vision of these talented designers to fruition."