Joico Wins Stylist Choice Award


Posted on July 13, 2009 @ 10:22 am



You can’t argue with a professional, and for the ninth year in a row, professional stylists have selected Joico K-Pak Deep Penetrating Reconstructor and ISO Option Waves as their all-time favorite deep conditioner and permanent wave, respectively.

The announcement was made recently at the 2009 Stylist Choice Awards, sponsored by behindthechair.com (BTC), an online community for professional hairstylists. BTC members vote for their favorites in a range of professional categories in an online poll prior to the awards.K-Pak and Option Waves have completely shut out the competition since the inception of the awards nine years ago.

Additionally, for the first time, Joico’s increasingly popular Moisture Recovery Conditioner was honored in the Favorite Conditioner category. Part of the Moisture Recovery collection, this conditioning formula has emerged as the go-to formula for dry hair.

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