Supermodel Claudia Schiffer will represent Alberta Ferretti's first signature fragrance by Elizabeth Arden in its advertising campaign. In January 2008, the company entered into an exclusive long-term global licensing agreement with AEFFE S.p.A. for the development, marketing and distribution of fragrance, cosmetics and skin care products with Alberta Ferretti. The fragrance and the campaign will debut in Europe in the Fall 2009.

"It's an honour to be chosen as the face of the Alberta Ferretti fragrance. Alberta and I have worked together for many years and it's wonderful to be able to collaborate on this exciting project together. Alberta's designs always embody femininity and elegance which are reflected in this fragrance," said Ms. Schiffer.