Revlon Adds On to ColorStay Collection

Posted on April 1, 2009 @ 09:45 am

Searching for a one-step lipcolor with longwear? Then check out Revlon’s latest ColorStay product, the Ultimate Liquid Lipstick, said to be the first and only one-step lipcolor that has it all. The product features the brand’s exclusive ColorStay technology with “food-proof wear” for up to 12 hours.

The collection is available in 20 full-coverage, soft satin shades. The television and print advertising campaign will feature the debut of actress Jennifer Connelly, a Revlon global brand ambassador.

Revlon Executive Vice President and General Manager U.S. Region Chris Elshaw said, “Revlon’s ColorStay technology was a breakthrough and a first for the beauty industry in 1994. Today, as we celebrate the 15th anniversary of the ColorStay franchise, we are proud to introduce this unique and innovative next generation in ColorStay: Revlon ColorStay Ultimate Liquid Lipstick.”