Sara Lee May Move to Divest Household Brands


Posted on March 31, 2009 @ 07:45 am



Sara Lee Corporation confirmed that it is reviewing strategic options for its international household & body care business after receiving expressions of interest. The company is currently considering all alternatives for the $2.3 billion segment, including the option to divest the business.

“Our household and body care business has very strong brands, great distribution and a talented leadership team,” said Brenda C. Barnes, chairman and chief executive officer, Sara Lee Corporation in a statement.“In keeping with our commitment to value creation, we will carefully evaluate all opportunities and do what is in the best interest of the company and its stakeholders.”

Headquartered in Utrecht, Netherlands, the International Household and Body Care segment is a leading manufacturer, distributor and marketer of household and personal care products sold in more than 150 countries in Europe, Asia Pacific, Africa and North America.This segment is a $2.3 billion business and employs approximately 8,000 people worldwide. Its
brands and categories include:

Household—Air care, shoe care, insecticides and laundry care including the Ambi Pur, Kiwi, Pyrel, Vapona, Biotex and Neutral brands; and

Body Care—Bath & shower, deodorants, baby care, men’s toiletries and oral care including the Sanex, Duschdas, Radox, Zwitsal, Brylcreem, Prodent and Zendium brands.