Tiger Woods, Roger Federer and Thierry Henry will team in an endorsement deal with Gillette that will put the trio in TV commercials around the world.
The agreement -- combining star power in golf, tennis and soccer -- was announced after the Dubai Desert Classic in which Woods finished two strokes behind winner Henrik Stenson.
Gillette executives declined to say how much the athletes will be paid. Woods already endorses an array of products and last year renewed his deal with Nike that will pay him about $30 million a year.
Chip Bergh, president of global grooming for Procter & Gamble Co.'s Gillette brand, said the company selected the three not just because of their success in sports and marketing, but because each embodies "true sporting values" and was a good example off the field.