As Seram continues its development of connected products, the company has launched Aura, a range of high-end gifts paired with NFC technology. The selection includes pouches, wristbands, key rings, ribbons, bottle sleeves and more, available without a minimum quantity.

Near Field Communication (NFC) is a simple technology that provides information of all kinds from a smartphone. Seram says by integrating digital identity into products, brands offer the opportunity to establish a one-to-one B2C & C2C dialogue, with immediate impact, for purposes including: authentication; information and advice; traceability; online purchases; store location information; video, streaming media and augmented reality; chatbots, social network and community sharing.

Last Fall, Seram launched Smartlace, a lace pattern that is paired with a patented technology of visual recognition. It delivers a customized message based on a small variation of the pattern’s details.

More Info: Luxe Pack New York Booth No. D405