Edelmann often partners with brands to create tailor-made packaging solutions, including custom shapes for folding cartons and innovative decorating techniques. One of Edelmann’s core strengths is its ability to manufacture at its 14 sites, worldwide - and the company recently opened two new locations in the U.S.

Several of the folding cartons on display had contoured edges or concave surfaces, with innovative optical and haptic effects, for holographic and metallic designs. A limited edition package created for Babor’s Ampoule Concentrates included a vial stand and ampoules. Inspired by Andy Warhol’s Pop Art, the packaging featured a matte and gloss combination, with partial soft touch varnishing, UV gloss, and 3-D relief embossing.