Easy Powder’s “Dry” Cushion

08.08.18

Powder formulation is contained within the puff.


Easy Powder showed visitors a number of products based on their method of housing dry formulations—an enclosed “brick” which you break before application. Used for products from foundation to highlighters, the lightweight luxe puff sports a dainty little ribbon handle on top. The paper package is also recyclable.

In another design, the puff fits securely into a silicone “cup” so you can toss it in your purse or pocket without worry of spillage.