Find an Indie Fragrance Brand at Discover Scent

07.24.18

Visit the section of the show dedicated to fragrance.


Cosmoprof North America will once again feature an area dedicated exclusively to fragrance — Discover Scent. This program allows niche fragrance brands the opportunity to discover new distribution channels — and get noticed by retail executives and salon and spa owners.

One ‘Discover Scent’ exhibitor is House of Potentia, a company that combines scent with psychology.

Potentia's first fragrance line, Cognitas, will be on display. It is a collection of five perfumes that “assist in the process of self-awareness,” the company says. Potentia has a mission to use olfactive techniques to “empower through self-knowledge.”