Beauty Buzz

Verescence and Coty Partner with Le Grand Musée du Parfum in Paris

March 3, 2017

Since ancient times, perfume and glass have shared a common history. Meant as a protective vessel, the glass bottle extends the fragrance experience. With this in mind, Verescence opted to be a key partner of Le Grand Musée du Parfum, the new fragrance museum in Paris that’s housed in a XVIII century private mansion located at 73, rue du Faubourg Saint Honoré.

As the only partner from the glassmaking industry, Verescence will share its unique expertise through more than 500 luxury fragrance bottles exhibited at every level. Pictures and videos will enable the public to discover the company’s combination of industrial complexity and artistic creation. More than 300,000 visitors are expected per year.

Coty is also an essential contributor to the museum due to its rich heritage in the fragrance industry. Its iconic brands are featured throughout the exhibition areas, as is a tribute to founder, François Coty, and an early Lalique fragrance bottle on which they collaborated.

A selection of Coty brands is also available for purchase in the museum’s concept store where a robot will fetch the fragrance matching the visitor’s olfactory profile.
  • Brows-ing the Eyebrow Product Market

    Brows-ing the Eyebrow Product Market

    Jamie Matusow, Editor-in-Chief||March 23, 2017
    We’ve heard the phrase “the eyes are the window to the soul”—now it may be the brows.

  • Perfumed Plume Hosts Book Reading at Joya Studio

    Perfumed Plume Hosts Book Reading at Joya Studio

    Marie Redding, Associate Editor||March 16, 2017
    Sarah Colton, author of “Bad Girls Perfume, Tips & Tales,” spoke about the power of scent.

  • CEW Product Demo: Beauty Defined

    CEW Product Demo: Beauty Defined

    Jamie Matusow, Editor-in-Chief||March 15, 2017
    From fragrance to tools, a tour of the ‘world’s largest beauty counter’ reveals trends in packaging as well as products.