Jamie Matusow, Editor-in-Chief06.01.16
One of last month’s stories in Beauty Packaging highlighted the role of Millennials in fostering new development and adoption of sustainable packaging and practices in the cosmetics and fragrance industry.
One of this issue’s feature articles focuses on Color Cosmetics, a category that also owes much of its growth to the same younger demographic. With a constant stream of digital photos sent worldwide, this generation is more interested than ever in their physical appearance. And beauty brands have quickly sprung into action to provide all the necessary tools for at-home and on-the-run products that help them look their best.
Packaging has increasingly come into play as an important aspect of color cosmetics products because social media users also have a penchant for showing off their compacts, lip products and palettes as personal, cool objects and eye-catching accessories. As you’ll read in the article starting on page 54, from the no-makeup-makeup look to highlighting, strobing and accentuating, packages are as striking and buzz-worthy as the formulations they hold.
Applicators, too, as you’ll see in the story on page 32, continue to get star treatment as they evolve in form and function, drawing attention from online “makeupistas”. And brands and suppliers need to take responsibility and beware: Comments posted regarding applicator performance can make or break a product’s success.
New Board Members
Starting with this issue, Beauty Packaging welcomes two new industry executives to our Board of Advisors: Philippe Bonningue, Global Director of Sustainable Packaging & Development for L’Oréal Group and Philip Tarrant, Leader of Packaging Concept Development at Coty for North America. They will provide invaluable insight and perspective as environmentally responsible packaging and practices—and packaging for Color Cosmetics—advance at high speeds.
Publisher Jay Gorga and I hope you enjoy this issue.
Wishing you a wonderful summer,
One of this issue’s feature articles focuses on Color Cosmetics, a category that also owes much of its growth to the same younger demographic. With a constant stream of digital photos sent worldwide, this generation is more interested than ever in their physical appearance. And beauty brands have quickly sprung into action to provide all the necessary tools for at-home and on-the-run products that help them look their best.
Packaging has increasingly come into play as an important aspect of color cosmetics products because social media users also have a penchant for showing off their compacts, lip products and palettes as personal, cool objects and eye-catching accessories. As you’ll read in the article starting on page 54, from the no-makeup-makeup look to highlighting, strobing and accentuating, packages are as striking and buzz-worthy as the formulations they hold.
Applicators, too, as you’ll see in the story on page 32, continue to get star treatment as they evolve in form and function, drawing attention from online “makeupistas”. And brands and suppliers need to take responsibility and beware: Comments posted regarding applicator performance can make or break a product’s success.
New Board Members
Starting with this issue, Beauty Packaging welcomes two new industry executives to our Board of Advisors: Philippe Bonningue, Global Director of Sustainable Packaging & Development for L’Oréal Group and Philip Tarrant, Leader of Packaging Concept Development at Coty for North America. They will provide invaluable insight and perspective as environmentally responsible packaging and practices—and packaging for Color Cosmetics—advance at high speeds.
Publisher Jay Gorga and I hope you enjoy this issue.
Wishing you a wonderful summer,