Jamie Matusow, Editor-in-Chief04.28.16
DISC has announced that its packaging collection for APA Beauty’s new line of cosmetic dental products was honored with a Silver Award in the American Packaging Design competition sponsored by Graphic Design USA. Now in its 10th year, this awards program spotlights compelling and beautifully executed brand packaging.
John Rebecchi, senior vice president, marketing & new business development and director for DISC, says the collection consists of eight elegant folding cartons with clean, sophisticated graphics in black, plus a special PMS mint color, accented by a gold-foil stamped APA logo. The cartons were printed on 18 pt. Tango SBS (solid-bleached sulfate), which results in high color fidelity and visual appeal. A soft-touch coating was added to provide a smooth, sensuous experience. Each package opens to reveal a unique, luxurious gold Mylar interior that reflects the brand’s exclusive, high-end message.
John Rebecchi, senior vice president, marketing & new business development and director for DISC, says the collection consists of eight elegant folding cartons with clean, sophisticated graphics in black, plus a special PMS mint color, accented by a gold-foil stamped APA logo. The cartons were printed on 18 pt. Tango SBS (solid-bleached sulfate), which results in high color fidelity and visual appeal. A soft-touch coating was added to provide a smooth, sensuous experience. Each package opens to reveal a unique, luxurious gold Mylar interior that reflects the brand’s exclusive, high-end message.