Jamie Matusow, Editor04.29.15
Clarins adds a lot of zest—and a pithy package—to its 2015 Thierry Mugler limited-edition men’s fragrance launch, A*MEN Ultra Zest ($90), a woodsy, spicy, citrusy scent designed to provide an invigorating boost every time it’s spritzed. Following on the A*MEN hero’s saga with its signature blue and black design, the new edition features what Clarins calls “a new bold harmony of neon orange hues,” boosting the A*MEN man from the break of day. The design of both the carton and the bottle provide a scintillating wake-up call.