10.01.14
Lip products account for the smallest percentage of total cosmetic sales overall, but according to Mintel’s research, it is currently the strongest performing segment in terms of growth.
Shannon Romanowski, beauty and personal care analyst at Mintel, commented: “Lip cosmetics have the highest overall reported use among color cosmetics. Lip balm, lipstick, and lip gloss all have similar rates of penetration, suggesting that many women rely on a suite of lip products depending on the occasion or desired look. The addition of skincare benefits including moisturizing and softening also provide some added functional benefits. Sales of lip products are on the rise, as more women may be returning to the segment.”