Hair care, bath and body brands want packaging that balances retail differentiation, consumer appeal and practical ease of use—and are looking to one another for inspiration.
Visitors to the cosmetics-only B-B show enjoyed a hands-on experience with the formulations and the packaging—spreading, pumping, dabbing, mixing and more.
As users demand more advanced, targeted, quick and customized treatments, suppliers have responded with a number of new packaging options—and more opportunities lie ahead.