An increased focus on packaging suppliers and an added emphasis on Discover Beauty brands ups the ante for beauty excitement at Cosmoprof North America in July.
Now in its 47th year, the world's largest beauty event continues to provide a vast showcase of packaging and cosmetic trends and attendance has soared.
Consumers are realizing the importance of using the right applicators and tools, while brands, as well as suppliers, are delivering more innovative options than ever before.
Portable and efficient, tubes have become a package of choice for a range of beauty formulations, and new technology has made them more attractive than ever.
Consumers are having lots of fun with color, and suppliers are developing new packaging to keep formulations fresh and long-lasting, as well as attractive and desirable.