07.01.13
Aveda’s PCR packaging comes up a winner. |
“With every package we develop, we’re mindful of our environmental footprint and work to minimize our packaging and maximize our use of recyclable and post-consumer recycled materials,” said Mike Kennedy, vice president, Aveda global package development. “We are proud to be named an AmeriStar Package Award winner and recognized as a true leader in the beauty industry.” (For more on Mike Kennedy and Aveda’s approach to packaging, please go to www.beautypackaging.com/articles/2013/04/avedas-approach-to-packaging)