07.30.12
Albéa has recently designed and launched a simple and practical new closure innovation—My Little Cap, a 16mm flip-top cap. |
Caps and closures top off packages and provide a star-studded, yet functional, look of distinction.
When Justin Bieber’s second fragrance, Girlfriend, launched in department stores this summer, it had to be sensational to steal a bit of the spotlight from his award-winning and best-selling 2011 fragrance Someday. The follow-up scent, which Elizabeth Arden, Inc., recently acquired the global license for, is packaged in a swirling, hot pink and bright purple and gold two-piece cocoon surrounding the purple bottle. With a flick of the wrist the dome-shaped closure is removed to reveal the purple sprayer.
Justin Bieber’s Girlfriend employs a swirling overcap to reveal a purple pump. |
Lady Gaga’s highly anticipated Fame fragrance features a chunky gold-colored cap with long talons. |
Fame will launch in two versions, one a more affordable small bottle, according to the company. Haus Laboratories’ Le Masterpiece Fame, the premiere edition features a solid metal—not plastic—cap, larger bottle, and eau de parfum. Now that is something to sing about.
From the Top
A key component of the updated Cutex look is the logo-embossed reverse-tapered closure, designed by Berlin. |
For example, when Cutex redesigned its nail polish remover, the nail care company, now under new leadership, called in Berlin Packaging’s Studio One Eleven design division to update, rebrand and differentiate the package from lookalikes on the market. A key component of the new look was the logo embossed reverse-tapered closure designed by Berlin.The purpose of adding the logo was to further differentiate it from private label products, and also to help the consumer locate the Cutex Brand on the bottom shelf where nail polish remover currently resides.The closure was also engineered to orient vertically with the label panel giving it a uniform look from head to toe. The reverse-tapered closure—part of the makeover that includes a taller HDPE package and a new swan-inspired shape—replaced the standard straight-lined cap to elongate the bottle and accentuate the upscale appearance of the product. The unit cavity tooling is complete and is in the approval phase. “Tooling production is expected to be completed by September, and will be rolled out to retailers carrying the new Swan bottles immediately,” explains Heather Eikmeier, Berlin Packaging consultant.
The new package hit the shelves in the Spring in 6- and 10-oz. sizes and in five SKUs, including Cutex’s new Advanced Revival formula. (For more information see www.beautypackaging.com.)
Tiny Flip-Top Closures
Albéa has recently designed and launched a simple and practical new closure innovation—My Little Cap, a 16mm-diameter flip-top cap. “Usually on these tiny (16- and 19mm) tubes that brands provide for product trials for local treatment skin care products or foundation, there is a screw-on cap which can be lost and it is not practical at all,” explains Olivier De-Saignes, Albéa’s marketing director. “We created a flip-top cap for this tiny tube. While it has already existed on a larger diameter tube for a while, it has never been done on a 16mm tube. It is very practical and hygienic at the same time.”
In addition, My Little Cap provided a simple, mini-product look because it closely resembles the large size products. This tube and closure combination can be used for one-dose products or for products in a travel case, and has a wide array of cosmetic applications, including face cream, foundation and shower gel. “There will be a lot of different uses for the standard cap. It is practical and more elegant than the old way of doing the caps,” he says.
High Quality Decoration
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“Original brand artwork, text and graphics can be used to enhance the top of the cap with high quality finishes,” says Des McEttrick, market development director, North America Beauty, of Aptar beauty + home. Precise application is available for hot stamping, digital imaging, silkscreen, and heliography. The decorating process combines up to six colors in one pass.
“Features include shiny and matte finishes for polypropylene caps and high quality text printing,” she explains. “Metallic and non-metallic finishes are also available as well as optimal high definition images on the cap.” The technology is available for Aptar’s Unicity and Auriga airless package and will be available soon, for the Eden range.
Airtight and Convenient
Olcott’s 120mm market cap with ribbed sides is used for health and beauty applications. |
As a result, spas, salons and private label brands appreciate Olcott’s 120mm Ribbed Side Market Cap and high-capacity matching jars, which are ideal for bath salts, scrubs, hair care and other beauty products that require longer term freshness.
Weatherchem’s latest closure has applications with hair care and bath products. |
Whether it’s for a high-profile fragrance launch, a convenient new cap design, or an innovation to preserve the integrity of the contents of a natural beauty product, functional and stylish closures provide the crowning touch to the latest products in the health and beauty segment.