HBA Global has added a new juried area this year— the SPLASH Pavilion—which will feature emerging brands and finished goods from all over the world. This energized area on the HBA exhibit floor will feature unique product offerings that have been juried by a panel of retailers, beauty bloggers, brand experts and entrepreneurs.
According to HBA, SPLASH will boost the visibility and image of a new generation of cosmetics, skin care, fragrance, nail, hair, and personal care products among industry professionals including distributors who attend HBA Global as well as the beauty media who have a strong New York base.
SPLASH includes brands with products no more than two years in retail distribution (U.S. or international) and which have an interesting development or back story. Finished goods that are effective, offer new solutions, and fill a unique consumer need were also considered.
“With 57% of the HBA audience specifically looking for finished products, the SPLASH Pavilion will be a well-spring of innovation and activity this June at HBA Global,” said Jill Birkett, brand director, Beauty & Wellness Industry.