Page 1 of 9 Next →
Scaling Beauty Innovation
Scaling-up versus scaling down - finding a balance is key for beauty brands. continue reading »
Even As Shopping Shifts Online - The Package Still Matters!
Jonathan Asher shares seven steps to ensure success. continue reading »
Branding for Packaging
Robin Coe Hutshing proposes some tough love questions for brands. continue reading »
Top 5 Beauty Trends in North and South America
Euromonitor International's research manager, Sean Kreidler, looks at trends that will help brands strategize to expand in emerging markets. continue reading »
Six Tips For Igniting Beauty Brand Energy
Eric Brody, president of Trajectory, reveals a few rules to follow for a simple, yet effective, modern marketing strategy. continue reading »
Stuck in the Middle
Pearlfisher's Sophie Maxwell says there's great opportunity for traditional brands to elevate everyday offerings. continue reading »
Brands vs. Celebrities - Getting the Most Followers on Social Media
Wendy Liebmann, CEO of WSL/Strategic Retail unveils key findings of the agency's new trends report. continue reading »
Four What Ifs for 2013 - New Horizons in E-Sourcing
Brett Cornell makes the case for using advanced e-sourcing solutions to make the sourcing of packaging materials more efficient. continue reading »
Sampling's Future Potential
Mike Tarquinio provides tips on translating the in-store experience online continue reading »
Why Holistic Packaging Is a Key to Beauty Product Sales
The authors of a new book focus on taking an holistic approach to package creation to yield bottom line benefits. continue reading »
What's the Tell: A Shopper Marketing View of Packaging
Jim Lucas says shoppers/consumers provide valuable insights into what our packaging should be communicating to them. continue reading »
The Christmas Story
Pearlfisher's Sophie Maxwell says all brands have a story to tell - and they should make it meaningful and memorable for years to come. continue reading »
Better Conversations About Autonomy
Global leadership expert Halley Bock says employee empowerment is key to success in the beauty - and any - business. continue reading »
Is Your Company Delivering on Its Sales Promises?
Executive Coach Victor Arocho gives tips on understanding your company's sales promise and getting all employees to work together to deliver it to customers. continue reading »
Would You Buy Perfume from this Man?
Brand Keys' Robert Passikoff gives his insight from on Brad Pitt's ad for Chanel No. 5. continue reading »
Page 1 of 9 Next →
