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Brazil is Becoming the Darling of the Beauty Industry


Organic Monitor reports that the Brazilian cosmetic & personal care products market is predicted to overtake Japan to take number two position by 2020.   continue reading »

The Age of Redefinition


Nanda Sibol, senior director, brand strategy, Anthem, provides marketers with 6 tips for impacting consumers' lives.   continue reading »

Marketing Smartly to Generations X and Y


Personal care and beauty products are categories where Gen Y and Boomers have similar opinions.   continue reading »

Risky Beauty Claims To Avoid, and Why


James A. Kosch, Esq., advises marketers of beauty products to steer clear of sweeping environmental claims.   continue reading »

Luxury Beauty Brands and Value: A Matter of the Heart


Davide Nicosia says, when it comes to value, emotion can rule over logic.   continue reading »

You Can't Always Accentuate the Positive


Scott Garrison tells how a brand or a product must communicate the idea of overcoming a negative to generate interest and appeal.   continue reading »

From Big-Box to Small-Box - To Micro-Box


In Asia, Teresa Liu says a retail format that's gaining traction takes 'smaller' to a new extreme.   continue reading »

Decide a Design Direction - Here's What to Consider


A good design tells a story, but Studio Morris' Jeffrey Morris explains why there are so many more considerations for designers and clients, which are unique to every brand.   continue reading »

What 3 Lessons Can Beauty Brands Learn from Birchbox?


Hunter Thurman looks at principles drawn from his new book, and offers beauty brands advice on adopting simple, business-growing principles to act start-up nimble.   continue reading »

10 Marketing Must-Knows for Every Small Business Owner


Dan Antonelli offers advice for growing a small business into a larger one.   continue reading »

Forever Young: The Booming Anti-Aging Market


Sean Brownyard takes a look at marketing for aging baby boomers.   continue reading »

Beauty Makes Our Moment


Pearlfisher's Sophie Maxwell looks at marrying product with experience for a new level of customer connection.   continue reading »

Five Ways Packaging Can Make Your Brand More Lovable


Davide Nicosia says to start with desire - and go from there.   continue reading »

Synching Packaging with Brand Value


Is packaging continuity best for building brand recognition and loyalty?   continue reading »

5 Design Don'ts


Jeffrey Morris, of Studio Morris, explains 5 design mistakes that every design consultant and brand marketer should avoid.   continue reading »


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