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Organic Personal Care and Cosmetics: What Companies Need to Know to Enter this Booming Market
Jackie Bowen looks at consumer trends, while explaining organic standards and label claims. continue reading »
How You and Your Customers Can Reap Maximum Gain
Eric Brody, president of Trajectory, advises beauty execs on how to build a win-win brand portfolio. continue reading »
Scaling Beauty Innovation
Scaling-up versus scaling down - finding a balance is key for beauty brands. continue reading »
Even As Shopping Shifts Online - The Package Still Matters!
Jonathan Asher shares seven steps to ensure success. continue reading »
Branding for Packaging
Robin Coe Hutshing proposes some tough love questions for brands. continue reading »
Top 5 Beauty Trends in North and South America
Euromonitor International's research manager, Sean Kreidler, looks at trends that will help brands strategize to expand in emerging markets. continue reading »
Six Tips For Igniting Beauty Brand Energy
Eric Brody, president of Trajectory, reveals a few rules to follow for a simple, yet effective, modern marketing strategy. continue reading »
Stuck in the Middle
Pearlfisher's Sophie Maxwell says there's great opportunity for traditional brands to elevate everyday offerings. continue reading »
Brands vs. Celebrities - Getting the Most Followers on Social Media
Wendy Liebmann, CEO of WSL/Strategic Retail unveils key findings of the agency's new trends report. continue reading »
Four What Ifs for 2013 - New Horizons in E-Sourcing
Brett Cornell makes the case for using advanced e-sourcing solutions to make the sourcing of packaging materials more efficient. continue reading »
Sampling's Future Potential
Mike Tarquinio provides tips on translating the in-store experience online continue reading »
Why Holistic Packaging Is a Key to Beauty Product Sales
The authors of a new book focus on taking an holistic approach to package creation to yield bottom line benefits. continue reading »
What's the Tell: A Shopper Marketing View of Packaging
Jim Lucas says shoppers/consumers provide valuable insights into what our packaging should be communicating to them. continue reading »
The Christmas Story
Pearlfisher's Sophie Maxwell says all brands have a story to tell - and they should make it meaningful and memorable for years to come. continue reading »
Better Conversations About Autonomy
Global leadership expert Halley Bock says employee empowerment is key to success in the beauty - and any - business. continue reading »
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