Page 1 of 11 Next →

10 Tips To Drive Brand Performance in Japan

Kathryn Sloane offers some advice for brands working in this unique marketplace.   continue reading »

Brazil is Becoming the Darling of the Beauty Industry

Organic Monitor reports that the Brazilian cosmetic & personal care products market is predicted to overtake Japan to take number two position by 2020.   continue reading »

The Age of Redefinition

Nanda Sibol, senior director, brand strategy, Anthem, provides marketers with 6 tips for impacting consumers' lives.   continue reading »

Marketing Smartly to Generations X and Y

Personal care and beauty products are categories where Gen Y and Boomers have similar opinions.   continue reading »

Risky Beauty Claims To Avoid, and Why

James A. Kosch, Esq., advises marketers of beauty products to steer clear of sweeping environmental claims.   continue reading »

Luxury Beauty Brands and Value: A Matter of the Heart

Davide Nicosia says, when it comes to value, emotion can rule over logic.   continue reading »

You Can't Always Accentuate the Positive

Scott Garrison tells how a brand or a product must communicate the idea of overcoming a negative to generate interest and appeal.   continue reading »

From Big-Box to Small-Box - To Micro-Box

In Asia, Teresa Liu says a retail format that's gaining traction takes 'smaller' to a new extreme.   continue reading »

Decide a Design Direction - Here's What to Consider

A good design tells a story, but Studio Morris' Jeffrey Morris explains why there are so many more considerations for designers and clients, which are unique to every brand.   continue reading »

What 3 Lessons Can Beauty Brands Learn from Birchbox?

Hunter Thurman looks at principles drawn from his new book, and offers beauty brands advice on adopting simple, business-growing principles to act start-up nimble.   continue reading »

10 Marketing Must-Knows for Every Small Business Owner

Dan Antonelli offers advice for growing a small business into a larger one.   continue reading »

Forever Young: The Booming Anti-Aging Market

Sean Brownyard takes a look at marketing for aging baby boomers.   continue reading »

Beauty Makes Our Moment

Pearlfisher's Sophie Maxwell looks at marrying product with experience for a new level of customer connection.   continue reading »

Five Ways Packaging Can Make Your Brand More Lovable

Davide Nicosia says to start with desire - and go from there.   continue reading »

Synching Packaging with Brand Value

Is packaging continuity best for building brand recognition and loyalty?   continue reading »

Page 1 of 11 Next →