Jamie Matusow, Editor10.01.14
France
www.groupe-yvesrocher.com
Beauty Sales: $3 billion
Key Personnel: Bris Rocher, Group president; Rene Desmarais, chief executive officer, Yves Rocher North America; Arnaud Williart, director, Africa, Middle East and Brazil; Xavier Ormancey, director, research and development; Olivier Djezvedjian, purchasing and quality director.
Major Products: Skincare, cosmetics and fragrance sold in retail and through direct-sell under the following brands: Yves Rocher, Dr. Pierre Ricaud, Daniel Jouvance, Klotis, ID Parfums Paris, Flormar.
New Products: Yves Rocher Anti-Age Global, Yves Rocher Cotton Flower from India Soft Shower Cream, Comme une Evidence Intense Eau de Parfum, Daniel Jouvance Sea Oil for Body & Hair, Flormar Matte Touch Foundation.
Comments: The 50-year-old family-run Yves Rocher Group claims that its eponymous flagship holding is the No.1 skincare brand in France—and the No. 2 beauty brand in France after L’Oréal. All in all, the Group that operates 4,000 points of sale worldwide and claims more than 40 million customers, is on an expansion path within its home turf of France—and well beyond. The Group is known for its respect of nature and its commitment to sustainable development and environmentally responsible packaging.
Global sales for the Group for 2013 reached $3 billion. The Yves Rocher botanical beauty brand accounted for 64% of Group sales. Of the Group’s 40 million customers, the Yves Rocher brand holds 30 million—and half of the 4,000 retail global points of sale mentioned previously. The brand is unique in that it is botanist, harvester, manufacturer and distributor of its products. Thus, it says it can offer customers quality products at affordable prices.
By region, France remains the strongest, with 36% of sales, but the rest of Western Europe shares almost equally, with 33%. Eastern Europe contributed 15% and 16% was attributed to Others.
The Group reports 38% of sales are through in-store transactions. Only 10% are currently digital.
The Yves Rocher brand continues to gain ground in France, with more than 100 new points of sale planned before 2015. The brand already has 8,000 employees in France, and plans to create 1,000 new jobs over the next three years due to its expansion.
One of the Group’s largest expansions is currently underway in Brazil, where the first Yves Rocher store opened last December in São Paolo, with plans for about a dozen throughout the country by the end of this year. In February, the company opened its 37th store in Saudi Arabia at Aliat Mall.
In December 2013, the company set up a new website dedicated to suppliers (www.group-yvesrocher-suppliers.com). Olivier Djezvedjian, purchasing and quality director, said, “We believe that respect for our suppliers is the sine qua non condition of a joint work that will promote innovation, quality, internationalization, competitiveness and value creation.”
Early this year, Groupe GM and Yves Rocher announced the launch of the Un Matin au Jardin hospitality product range.
www.groupe-yvesrocher.com
Beauty Sales: $3 billion
Key Personnel: Bris Rocher, Group president; Rene Desmarais, chief executive officer, Yves Rocher North America; Arnaud Williart, director, Africa, Middle East and Brazil; Xavier Ormancey, director, research and development; Olivier Djezvedjian, purchasing and quality director.
Major Products: Skincare, cosmetics and fragrance sold in retail and through direct-sell under the following brands: Yves Rocher, Dr. Pierre Ricaud, Daniel Jouvance, Klotis, ID Parfums Paris, Flormar.
New Products: Yves Rocher Anti-Age Global, Yves Rocher Cotton Flower from India Soft Shower Cream, Comme une Evidence Intense Eau de Parfum, Daniel Jouvance Sea Oil for Body & Hair, Flormar Matte Touch Foundation.
Comments: The 50-year-old family-run Yves Rocher Group claims that its eponymous flagship holding is the No.1 skincare brand in France—and the No. 2 beauty brand in France after L’Oréal. All in all, the Group that operates 4,000 points of sale worldwide and claims more than 40 million customers, is on an expansion path within its home turf of France—and well beyond. The Group is known for its respect of nature and its commitment to sustainable development and environmentally responsible packaging.
Global sales for the Group for 2013 reached $3 billion. The Yves Rocher botanical beauty brand accounted for 64% of Group sales. Of the Group’s 40 million customers, the Yves Rocher brand holds 30 million—and half of the 4,000 retail global points of sale mentioned previously. The brand is unique in that it is botanist, harvester, manufacturer and distributor of its products. Thus, it says it can offer customers quality products at affordable prices.
By region, France remains the strongest, with 36% of sales, but the rest of Western Europe shares almost equally, with 33%. Eastern Europe contributed 15% and 16% was attributed to Others.
The Group reports 38% of sales are through in-store transactions. Only 10% are currently digital.
The Yves Rocher brand continues to gain ground in France, with more than 100 new points of sale planned before 2015. The brand already has 8,000 employees in France, and plans to create 1,000 new jobs over the next three years due to its expansion.
One of the Group’s largest expansions is currently underway in Brazil, where the first Yves Rocher store opened last December in São Paolo, with plans for about a dozen throughout the country by the end of this year. In February, the company opened its 37th store in Saudi Arabia at Aliat Mall.
In December 2013, the company set up a new website dedicated to suppliers (www.group-yvesrocher-suppliers.com). Olivier Djezvedjian, purchasing and quality director, said, “We believe that respect for our suppliers is the sine qua non condition of a joint work that will promote innovation, quality, internationalization, competitiveness and value creation.”
Early this year, Groupe GM and Yves Rocher announced the launch of the Un Matin au Jardin hospitality product range.