Jamie Matusow, Editor10.01.14
www.marykay.com
Beauty Sales: $3.5 billion
Key Personnel: Richard R. Rogers, executive chairman; David Holl, president and chief executive officer; Sheryl Adkins-Green, chief marketing officer; KK Chua, president, Asia Pacific Region; Tara Eustace, president, European region; Darrell Overcash, president, North America region; Jose Smeke, president, Latin American region.
Major Products: Direct sell skincare, color cosmetics, body care, sun care and fine fragrances.
New Products: Mary Kay Timewise Repair Volu-Fill Deep Wrinkle Filler, MK At Play color cosmetics collection, MK Men’s High Intensity Sport Cologne Spray, MK Belara Midnight Eau de Parfum.
Comments: In 2013, privately owned Mary Kay celebrated its 50th anniversary, boasting 3 million Mary Kay independent beauty consultants and $3.5 billion in global annual wholesale sales. Even more impressive perhaps was that sales jumped more than 16% last year. The direct seller beauty brand offers more than 200 products, and is active in more than 35 markets around the world.
At the end of 2013, Mary Kay Inc. was awarded the title of ‘Best Website’ at the first Beauty 2.0 Awards held in Paris. The inaugural awards ceremony by InnoCos events and the Global Cosmetics Community recognized the most groundbreaking innovation in digital marketing by beauty brands.
Traffic to marykay.com was expected to reach more than 67 million global visits in 2013.
In May, the 2014 Art of Packaging Award Gala, which marked the 25th anniversary of Pratt Institute’s scholarship program, honored Mary Kay, Inc. for its outstanding commitment to package design. Sheryl Adkins-Green, chief marketing officer for the company, accepted the prestigious award.
Project Runway Participation
In July 2014, the company signed with Lifetime’s Emmy-nominated hit series, Project Runway, (following a season with Project Runway All Stars) to serve as the official beauty sponsor of season 13. Celebrity makeup artists exclusively use Mary Kay products on the show.
Known for its philanthropy regarding women’s issues, specifically domestic violence, just last month, in advance of Domestic Violence Awareness Month in October, The Mary Kay Foundation awarded $3 million in grants to 150 domestic violence shelters in all 50 states, the District of Columbia, Puerto Rico and Guam. Each shelter received a $20,000 grant to maintain critical services.