Ultra Violet Beauty

The blue-based purple looks modern and bold on these beauty products and packaging.

By Marie Redding, Associate Editor

These beauty brands are already using the Pantone 2018 Color of the Year -- Ultra Violet.

The blue-based purple might soon be spotted on eyes, lips, hair -- and packaging.

See the trendy products in the slideshow above.

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Slideshow: Ultra Violet Color Palettes To Inspire Package Designers

Online Exclusive: Pantone’s Color of the Year 2018, Ultra-Violet, in Packaging