Slideshows

New Fragrances for 2015 Deliver ‘Luxury’

Package designers pay attention to every detail of the consumer's experience for these new 2015 fragrance launches.

New Fragrances for 2015 Deliver ‘Luxury’

Marc Jacobs Decadence

Marc Jacobs Decadence is designed to look like an emerald green handbag - complete with a gold strap and cap that looks like the flap on a snakeskin clutch. It's "symbol of opulence and glamour," the designer says. Notes include Italian plum, saffron, iris, Bulgarian rose, Sambac jasmine, orris root, amber, vetiver and papyrus wood.

Gucci Bamboo

Gucci Bamboo is another bottle inspired by a designer handbag, especially the cap, which is shaped like a bamboo. It is named after the designer's accessories collection. The floral-woody juice includes bergamot, ylang-ylang, Casablanca lily, orange blossom, sandalwood, Tahitian vanilla and amber.

Jimmy Choo Illicit

Jimmy Choo Illicit has a beautiful vertical design on the bottom of the heavyweight bottle, which looks like crystal. Notes include ginger, bitter orange, rose, jasmine sambac, honey-amber accords and sandalwood.

Carolina Herrera's CH Africa

Carolina Herrera's CH Africa is part of the CH Grand Tour collection. The round bottle wrapped in leather, and decorated with a camo print. Charms hanging around the bottle's neck are another luxe detail. The juice contains African tiger orange, violet, cinnamon, iris, rooibos tea, Somali incense and vanilla.

Bulgari Omnia Paraiba

Bulgari Omnia Paraiba is named after the Brazilian semi-precious stone Paraiba Tourmaline, known for its blue–green color. The juice includes Curacao accord, lime, pear, passion fruit, Brazilian gardenia, vetiver and cocoa.

YSL Manifesto Le Parfum

Yves St. Laurent Manifesto Le Parfum is in a bottle that's cinched at the waist like a fancy dress. It follows L'Elixer in 2013 and L'Eclat in 2014, whihc are in similar bottles - except this one is opaque gold. It contains bergamot oil, jasmine, sandalwood oil, tonka and benzoin resin.

Diana Vreeland Devastatingly Chic

Diana Vreeland Devastatingly Chic combines carnation and rose, with accents of mandarin, pink pepper and patchouli. The brand's signature packaging exudes style, from the fancy box to the pink tassel that hangs from the bottle's neck.

Tory Burch Absolu

Tory Burch Absolu includes black currant, pink pepper, lily-of-the-valley, tuberose, jasmine sambac, rose, vetiver, cedar, sandalwood and vanilla.

Acqua Di Bergamotto by Ermenegildo Zegna

Acqua Di Bergamotto by Ermenegildo Zegna was inspired by the Italian coastline. It includes Italian citruses, bergamot, floral-herbal notes, as well as marine notes reminiscent of the sea and salty air.

Michael Kors 24K Gold Collection

Michael Kors 24K Gold Collection resembles gold bars. The 3 scents are Brilliant Gold, a fruity floral; White Luminous Gold, an Oriental Floral, and Rose Radiant Gold, a floral woody musk.

Donna Karen Liquid Cashmere

Donna Karen Liquid Cashmere, in Black and White, are in tall curvy bottles that look sexy. Black combines black cherry, rose, jasmine, patchouli, sandalwood and praline. White is a mix of bergamot, Primofiore lemon, Osmanthus flower, vanilla bean and musk.

Alien Oud Majestueux by Thierry Mugler

Alien Oud Majestueux by Thierry Mugler exudes luxury in every aspect, from the gold claws that surround the bottle, to the its subtle inscription - and the innovative box. The woody floral scent includes cardamom, saffron, jasmine flowers and amber.

Guerlain's Teazzurra

Guerlain's Teazzurra is a citrus aromatic that combines bergamot, lemon, yuzu, grapefruit, green tea, chamomile, jasmine, musk, calone and vanilla. The bottle is opulent, with a gold mesh design on top modeled after its iconic "Bee" bottle.

By Marie Redding, Associate Editor 09.30.15

Forget the teens and even tweens who are fans of celebrity fragrances - there’s an older, more affluent consumer group that wants luxury, and will pay for it.

The latest market research shows that luxury fragrances are on track for growth. And for the luxury consumer, packaging is more important than ever. This has been a topic of discussion throughout 2015 - see the Online Exclusive, Top Beauty & Fragrance Execs Explain ‘Luxury,’ and How a Brand Can Deliver It.

‘Luxury’ is evident in every detail of the packaging designed for some of the new fragrance launches this year - see the SLIDESHOW above.

What are these details, specifically? Think about when the consumer touches a carton and it’s surprisingly soft. Or, grasps a bottle’s curves to find that their hand is in exactly the right place to press the actuator with ease. And when the juice seems to disappear on the skin in a fine mist that makes the user want to keep spraying.

Perhaps these seem like minor details that might easily go unnoticed, but together they create the extravagant experience that the consumer expects from a luxury fragrance.

Has your design firm worked on one of the launches shown above, or do you have another project you would like us to feature? We would love to hear about it! Reach out to us on social media: @beautypackaging on Twitter and Instagram; or on our Facebook page.

READ MORE

Online Exclusive: What's New in Fragrances for 2015?

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Slideshow: Unisex Fragrances Blur Gender Lines in 2015

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