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Water World: Hydrating Products Are Riding the Wave in Beauty SKUs

Beauty brands have been launching a slew of hydrating products, with some packaging designed to resemble the color of the sea

By Jamie Matusow, Editor 03.13.15
Up to 60% of the human body is made up of water, and as part of the aging process, more and more liquid is necessary to keep things looking good and flowing smoothly. Marketers have seen the opportunity, and over the past few months there’s been a big splash of watery infusions launching—several of which can be applied right in the shower. From sleep masks to foundation, nail care to hair and body care, beauty brands have gone overboard to develop products that make personal care a refreshing and replenishing routine. Packaging-wise, a wave of blue hues washes over many bottles and jars in this sea of entries.
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