Nancy Jeffries03.03.16
Two new Target-exclusive bath and body lines are bringing premium ingredients and sumptuous scents to consumers, while adding relevant initiatives to the proposition. You Are Amazing is an upbeat brand with a mission, having partnered with Girl Up, the United Nations Foundation’s adolescent girl campaign. Target also launched Mayfair Soap Foundry, a modern take on luxurious British bath lines, offering scents of Grapefruit and Bergamot, and Sea Lily Jasmine in an affordably-priced collection for women, and partnering with Starlight Children’s Foundation, which supports children and their families through difficult health challenges.
According to Monica Saracino, Project Manager and General Manager, of Project Underground, a think tank which works to create innovation around beauty brands that fit consumer needs, these brands will help to improve the lives of children and families and inspire young girls to help each other along the way.
Saracino, who attended Business School at Cornell, noted that her career at Target has enabled her to work with brands with a conscience. “These brands offer high quality, affordable products, and give back in a different way,” said Saracino. You Are Amazing™ is lusciously scented. The line offers eight different fragrances, in four different forms, including Lotion, Scrub, Body Mist, and Body Wash. Prices start at $3.99, and all the products are paraben-free, phthalate-free, made in the USA, and never tested on animals.
“The Mayfair Soap Foundry brand was inspired by a return to the royal bath. It offers five different products, in two different scents, Grapefruit and Bergamot, and Sea Lily Jasmine,” said Saracino. Products are priced at $8.99, and like You Are Amazing, they contain no parabens, no phthalates, are not animal-tested, and are made in the USA.
You Are Amazing
You Are Amazing, the boldly-scented brand with a mission to inspire and empower young women, features a range of scents in four product formats. The Hello Beautiful Skin Body Lotion Collection is available in Lavender Fields, a blend of French Lavender, Lily and Vanilla Bean; Coconut Water, blending creamy coconut with jasmine; Eucalyptus Mint, an invigorating scent combined with citrus blossom; Juicy Grapefruit, a blend of grapefruit, red currant, pomelo and jasmine, for boosting energy; Vanilla Bean, a warm scent, blended with floral and amber; Mango Papaya, a tropical indulgence; Lemon Meringue, with lemon, vanilla, and sugar; and Blooming Bouquet, reminiscent of a freshly picked bouquet, combining cherry blossom, plumeria and rose. The Body Lotion retails for $3.99, 8 fl. oz, and $1.99, 1 fl. oz.
The Clean On Up Body Wash collection is available in the same scents and sizes as the Body Lotion ($3.99 and $1.99, respectively). Smooth It Out Exfoliating Body Scrub & Wash Collection, also available in the full range of scents, retails for $3.99, 8 fl. oz; and the Final Spritz Body Mist Collection retails for $3.99, 6 fl. oz. For each product purchased, leadership development opportunities are donated to empower girls to change the world via Girl Up. Since its launch in 2010, the campaign has funded UN programs that promote health, safety, education, and leadership of girls in developing countries.
Mayfair Soap Foundry
Included in the Mayfair Soap Foundry Grapefruit and Bergamot collection is Sugar Scrub in Grapefruit Bergamot, with natural pumice and sugar crystals to exfoliate dry skin. Citrus notes provide an indulgence for the senses, while natural exfoliants leave the skin soft and smooth ($8.99, 20 oz.). Mayfair Soap Foundry™ Body Soufflé blends aloe and cocoa seed to moisturize the skin, while Sunflower oil helps retain moisture and create a protective skin barrier ($8.99, 12.3 oz.). Mayfair Soap Foundry™ Body Crème melds shea and cocoa butter, safflower oil, and sunflower oil, to create a buttery moisturizer for hands and body ($8.99, 5.5 oz. tube). Also available are Bath Salts, which revitalize the skin with citrus, while salt crystals dissolve in the bath to release relaxing minerals for a spa-like experience ($8.99, 17.2 oz). The collection features a 2-in-1 Body Wash/Bubble Bath that cleanses skin on its own, or may be used in the tub, where a few capfuls under a steaming water faucet add bubbles to the bath experience. The 2-in-1 Body Wash/Bubble Bath retails for $8.99, 5.5 fl. oz or $2.99, 2 fl. oz.
The Mayfair Soap Foundry Sea Lily Jasmine collection features a fusion of White Lily, Jasmine, Rose, and Sweet Berries, in a range of complementary products in the same formats as the Grapefruit and Bergamot collection. Price point for the collection is also $8.99.
Packaging and labels are recyclable, and labels feature water-based inks for the collection. For each Mayfair Soap Foundry product purchased, a donation is made to help Starlight Children’s Foundation improve the quality of life for children and families.
Read More
Slideshow: Superfruity Beauty
According to Monica Saracino, Project Manager and General Manager, of Project Underground, a think tank which works to create innovation around beauty brands that fit consumer needs, these brands will help to improve the lives of children and families and inspire young girls to help each other along the way.
Saracino, who attended Business School at Cornell, noted that her career at Target has enabled her to work with brands with a conscience. “These brands offer high quality, affordable products, and give back in a different way,” said Saracino. You Are Amazing™ is lusciously scented. The line offers eight different fragrances, in four different forms, including Lotion, Scrub, Body Mist, and Body Wash. Prices start at $3.99, and all the products are paraben-free, phthalate-free, made in the USA, and never tested on animals.
“The Mayfair Soap Foundry brand was inspired by a return to the royal bath. It offers five different products, in two different scents, Grapefruit and Bergamot, and Sea Lily Jasmine,” said Saracino. Products are priced at $8.99, and like You Are Amazing, they contain no parabens, no phthalates, are not animal-tested, and are made in the USA.
You Are Amazing
You Are Amazing, the boldly-scented brand with a mission to inspire and empower young women, features a range of scents in four product formats. The Hello Beautiful Skin Body Lotion Collection is available in Lavender Fields, a blend of French Lavender, Lily and Vanilla Bean; Coconut Water, blending creamy coconut with jasmine; Eucalyptus Mint, an invigorating scent combined with citrus blossom; Juicy Grapefruit, a blend of grapefruit, red currant, pomelo and jasmine, for boosting energy; Vanilla Bean, a warm scent, blended with floral and amber; Mango Papaya, a tropical indulgence; Lemon Meringue, with lemon, vanilla, and sugar; and Blooming Bouquet, reminiscent of a freshly picked bouquet, combining cherry blossom, plumeria and rose. The Body Lotion retails for $3.99, 8 fl. oz, and $1.99, 1 fl. oz.
The Clean On Up Body Wash collection is available in the same scents and sizes as the Body Lotion ($3.99 and $1.99, respectively). Smooth It Out Exfoliating Body Scrub & Wash Collection, also available in the full range of scents, retails for $3.99, 8 fl. oz; and the Final Spritz Body Mist Collection retails for $3.99, 6 fl. oz. For each product purchased, leadership development opportunities are donated to empower girls to change the world via Girl Up. Since its launch in 2010, the campaign has funded UN programs that promote health, safety, education, and leadership of girls in developing countries.
Mayfair Soap Foundry
Included in the Mayfair Soap Foundry Grapefruit and Bergamot collection is Sugar Scrub in Grapefruit Bergamot, with natural pumice and sugar crystals to exfoliate dry skin. Citrus notes provide an indulgence for the senses, while natural exfoliants leave the skin soft and smooth ($8.99, 20 oz.). Mayfair Soap Foundry™ Body Soufflé blends aloe and cocoa seed to moisturize the skin, while Sunflower oil helps retain moisture and create a protective skin barrier ($8.99, 12.3 oz.). Mayfair Soap Foundry™ Body Crème melds shea and cocoa butter, safflower oil, and sunflower oil, to create a buttery moisturizer for hands and body ($8.99, 5.5 oz. tube). Also available are Bath Salts, which revitalize the skin with citrus, while salt crystals dissolve in the bath to release relaxing minerals for a spa-like experience ($8.99, 17.2 oz). The collection features a 2-in-1 Body Wash/Bubble Bath that cleanses skin on its own, or may be used in the tub, where a few capfuls under a steaming water faucet add bubbles to the bath experience. The 2-in-1 Body Wash/Bubble Bath retails for $8.99, 5.5 fl. oz or $2.99, 2 fl. oz.
The Mayfair Soap Foundry Sea Lily Jasmine collection features a fusion of White Lily, Jasmine, Rose, and Sweet Berries, in a range of complementary products in the same formats as the Grapefruit and Bergamot collection. Price point for the collection is also $8.99.
Packaging and labels are recyclable, and labels feature water-based inks for the collection. For each Mayfair Soap Foundry product purchased, a donation is made to help Starlight Children’s Foundation improve the quality of life for children and families.
Read More
Slideshow: Superfruity Beauty