09.14.17
Thin Film Electronics ASA, a global leader in near field communication (NFC) mobile marketing and smart product solutions has announced a partnership and related market trial with CMSmartconnect and Valmont Cosmetics. Through the collaboration, CMSmartconnect will integrate Thinfilm’s SpeedTap NFC technology into Valmont Cosmetics packaging, enabling Valmont to instantly deliver expert, customer-specific beauty advice for consumers through the simple tap of a smartphone.
Valmont’s high-performing anti-aging product line reaches customers worldwide, and the company’s unique formulations based on natural Swiss ingredients are an integral part of its rich history and brand. Valmont wanted to share its story with customers in a more intimate and impactful way by facilitating a two-way dialogue and strengthening consumer relationships.
Each package in Valmont’s anti-aging product line will feature a “tap here to discover more” call to action. Through a simple smartphone tap, customers are instantly directed to a customized landing page where they can read more about the brand, learn about ingredients, receive application instructions, preview complimentary products, and execute online purchases. The SpeedTap tags – each of which has its own unique ID – fully integrate with Thinfilm’s CNECT cloud-based software platform, empowering the brand to dynamically manage marketing campaigns, monitor real-time tapping activity, and generate detailed analytics and reporting.
CMSmartconnect was co-founded by beauty industry veterans Jeremy Cohen and Gary Montalbano.
Valmont’s high-performing anti-aging product line reaches customers worldwide, and the company’s unique formulations based on natural Swiss ingredients are an integral part of its rich history and brand. Valmont wanted to share its story with customers in a more intimate and impactful way by facilitating a two-way dialogue and strengthening consumer relationships.
Each package in Valmont’s anti-aging product line will feature a “tap here to discover more” call to action. Through a simple smartphone tap, customers are instantly directed to a customized landing page where they can read more about the brand, learn about ingredients, receive application instructions, preview complimentary products, and execute online purchases. The SpeedTap tags – each of which has its own unique ID – fully integrate with Thinfilm’s CNECT cloud-based software platform, empowering the brand to dynamically manage marketing campaigns, monitor real-time tapping activity, and generate detailed analytics and reporting.
CMSmartconnect was co-founded by beauty industry veterans Jeremy Cohen and Gary Montalbano.