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Anisa International Celebrates 25 Years in the Cosmetic Industry

May 16, 2017

Founder credits industry support for success.

Anisa International, a leader in the creation of artistry beauty tools, is celebrating 25 years of brush-making and cosmetic tool design. Founder and CEO Anisa Telwar-Kaicker continues to innovate within the brush industry, and has been a champion of consumer consciousness since the company’s inception in 1992. In honor of this quarter-century milestone, Anisa International has introduced a new brand vision—a legacy of excellence that connects everyone, everywhere to inspiring beauty products and experiences—marking an exciting start to their 25th year.
Kaicker founded Anisa International as a marketing and distribution partner for cosmetic brushes at a time when interest in makeup artistry tools was first flourishing. By 2003, Kaicker began to grow the brand strategically into an innovation, design and production leader. With the launch of a state-of-the-art manufacturing facility in Tianjin, China, the company honed its expertise and skilled handcraftsmanship in cosmetic brushes while establishing key partnerships with some of the biggest names in the beauty world.
The company opened its New York studio in 2014, and expanded into other vertical markets that tie in with its beauty and fashion industry expertise.
“It is the friendships and partnerships I have garnered over the years that have given my company the support and encouragement to keep going,” said Kaicker. “It was a very
humble startup 25 years ago as I was not formally trained to build a business; but with the assistance and shared opportunities of my peers within the industry—I learned a way to grow this global organization that I truly take pride in.”
Over the past year, Anisa International has been in the process of ending all use of animal hair while providing synthetic fiber replacements. Through extensive research and gathering of consumer insights, Anisa International recently launched three patent-pending fibers as part of The New Naturals—including substitutions for squirrel, goat and pony. Along with the synthetic transition, Anisa International is also making strides in brush care, developing products to meet the needs of consumers for daily, weekly, and monthly cleanings.

For more on Anisa International and their latest beauty tool innovations, stay tuned for Beauty Packaging's June feature article on Applicators.

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