“CPNA is one of the most awarded shows that recognizes indie beauty brands, which notoriously innovate with their packaging and formulation,” says Eric Z Horn, Trade Show Director, Cosmoprof North America. “As such, it was a natural evolution to provide a platform to recognize such creativity.”
The BeautyID Award submissions will be reviewed by an esteemed panel of judges that includes representatives from: Aware Products, Badger Winters, Barney’s, Clemson University, Estee Lauder, Fashion Institute of Technology (FIT), Hatch Beauty, Mary Kay, Mintel, MSLK, Stylus, ThisThatBeauty and Walsh House. The judges will be looking for that unique combination of distinctive design and user functionality. Whether answering a demand or creating a new trend, product submissions of any type are accepted. Design, branding and PR agencies as well as suppliers and product manufacturers, can all apply. However, package and/or formulation cannot be in a conceptual stage and must have been launched during April 1st 2016- March 1st, 2017.
Winners will be announced at a celebratory Cosmprof North America event on July 10th, 2017 at the Mandalay Bay Convention Center in Las Vegas. The judging panel will select one winner from each of the 11 categories as well as one Grand Award winner. In addition, an Audience Choice winner will be selected through public online voting scheduled to open late April.
“We are thrilled to provide this unique opportunity to our beloved industry and grateful to our esteemed judging panel for lending their talent,” says Daniela Ciocan, Marketing Director Americas, Cosmoprof. “To the participants, the opportunity to be seen and heard by these influential individuals is tremendous. However, what also sets the award apart, is not only the recognition it provides, but also the unique prize package that grants winners access to tools that will assist in enhancing future creativity.”
In addition to the winners receiving a custom trophy and exposure through CPNA and Beauty Packaging magazine market channels, we are also working with several sponsors who will provide a number of prizes to be announced throughout the course of the program.
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