12.05.16
Make Up For Ever is collaborating with singer Jesse J to promote its upcoming launches in its Artist Lip and Face Collection, scheduled to hit store shelves throughout 2017.
Sammy Mourabit, renowned celebrity and editorial makeup artist, created the singer's new look in the video below, whee the singer shows off her new short blue 'do.
Make Up For Ever is encouraging its fans to "celebrate makeup’s power to express, explore and transform all individuals" and spread the movement, #IAMANARTIST.
“I enjoy revealing different parts of my personality in my look which makes MAKE UP FOR EVER such a great partner,” said JESSIE J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why LIFE IS A STAGE!”
Jesse J announced the news on her Instagram a few days ago, and told People magazine: "I always wanted to do a makeup campaign, but I wanted to take my time on who to do it with, and really have a brand that represented me. Make Up For Ever embodies individuality, and being able to create and really express yourself at every level, whether it’s a full-blown complete transformation or a soft look. I’m someone who definitely likes to do everything with my makeup and explore. This is real personal for me."
Sammy Mourabit, renowned celebrity and editorial makeup artist, created the singer's new look in the video below, whee the singer shows off her new short blue 'do.
Make Up For Ever is encouraging its fans to "celebrate makeup’s power to express, explore and transform all individuals" and spread the movement, #IAMANARTIST.
“I enjoy revealing different parts of my personality in my look which makes MAKE UP FOR EVER such a great partner,” said JESSIE J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why LIFE IS A STAGE!”
Jesse J announced the news on her Instagram a few days ago, and told People magazine: "I always wanted to do a makeup campaign, but I wanted to take my time on who to do it with, and really have a brand that represented me. Make Up For Ever embodies individuality, and being able to create and really express yourself at every level, whether it’s a full-blown complete transformation or a soft look. I’m someone who definitely likes to do everything with my makeup and explore. This is real personal for me."