LG Farouk Co. says it will bring "the latest technology and advancements to the beauty industry." The company plans to establish a manufacturing facility in Korea to better serve distribution channels in Asia.
Each company will combine their expertise in technology and product formulations to deliver new product concepts. LG Household and Health Care, Ltd. (affiliated with LG Electronics) is a South Korean multinational company headquartered in Yeouido-dong, Seoul. It is a member of the LG Group, employing over 200,000 people working in 130 countries.
Farouk Systems will distribute LG Household and Health Care's skin care brands through its worldwide distribution channels in the professional salon industry. The lines will include existing products with an expansion plan to include anti-aging and hydrating skin care as well as technologically advanced devices.
Dr. Farouk Shami, a hairdresser who founded Farouk Systems in 1986, says, "This union will not only provide a new form of science from LG but a fresher approach combining art and innovation that Farouk Systems is famous for. Together, we will be able to create and manufacture a whole new future of technology for the beauty industry."