10.13.16
CoverGirl has named its first Cover Boy - James Charles, a high school senior from Bethlehem, NY.
Charles has more than 500k followers on his Instagram, @jcharlesbeauty, and 80k subscribers on his YouTube channel where he posts makeup tutorials.
CoverGirl 'discovered' Charles when singer Zendaya (who is also a CoverGirl) commented on one of his tweets last month. Charles tweeted that he was retaking his senior photos so he could re-do the highlighter on his cheeks - and then he brought his own ringlight to the shoot. Zendaya said, "You win."
Charles tells the NY Times that lots of boys are interested in makeup, saying, "I see new guys on my Instagram feed every single day rocking amazing makeup looks and crazy out-of-the-box stuff. It’s a growing industry, and the population of boys in the industry is growing as well."
He added, "Men in makeup is becoming more widely accepted. But it’s going to take so much more open-mindedness to have it be a common thing."
Charles has more than 500k followers on his Instagram, @jcharlesbeauty, and 80k subscribers on his YouTube channel where he posts makeup tutorials.
CoverGirl 'discovered' Charles when singer Zendaya (who is also a CoverGirl) commented on one of his tweets last month. Charles tweeted that he was retaking his senior photos so he could re-do the highlighter on his cheeks - and then he brought his own ringlight to the shoot. Zendaya said, "You win."
Charles tells the NY Times that lots of boys are interested in makeup, saying, "I see new guys on my Instagram feed every single day rocking amazing makeup looks and crazy out-of-the-box stuff. It’s a growing industry, and the population of boys in the industry is growing as well."
He added, "Men in makeup is becoming more widely accepted. But it’s going to take so much more open-mindedness to have it be a common thing."