09.22.16
Kérastase is reinventing its image with a new campaign shot by Peter Lindbergh.
The campaign promises "Very Personal Care for Exceptional Hair" and features supermodels Toni Garrn and Cameron Russell, along with photographer, writer, and stylist Margaret Zhang. Zhang comments, I think that hair is an extension of your personality. Your hair says even more about your personality and your character than your clothes do."
Photos above: (L) Margaret Zhang; (R) Toni Garrn.
A New Mission
The luxury hair brand says that the new campaign is the starting point of its reinvention to support its new "very personal care" mission. This mission will include "pushing the limits if personalization" through hyper-segmented product launches that address the micro-needs of diverse, sophisticated customers; offering more personalized, exclusive services; and a renewed commitment to in-salon hair diagnosis for clients.
New Eco-Friendly Packaging
Kérastase has also redesigned its packaging. "The packaging has a lighter, more elegant silhouette reflects the modernity of our consumers," the brand states, saying it is committed to "responsible luxury."
The new packaging saves an estimated 45 tons of plastic per year due to its restyled cap alone. Stay tuned for more about the brand's new look.
The campaign promises "Very Personal Care for Exceptional Hair" and features supermodels Toni Garrn and Cameron Russell, along with photographer, writer, and stylist Margaret Zhang. Zhang comments, I think that hair is an extension of your personality. Your hair says even more about your personality and your character than your clothes do."
Photos above: (L) Margaret Zhang; (R) Toni Garrn.
A New Mission
The luxury hair brand says that the new campaign is the starting point of its reinvention to support its new "very personal care" mission. This mission will include "pushing the limits if personalization" through hyper-segmented product launches that address the micro-needs of diverse, sophisticated customers; offering more personalized, exclusive services; and a renewed commitment to in-salon hair diagnosis for clients.
New Eco-Friendly Packaging
Kérastase has also redesigned its packaging. "The packaging has a lighter, more elegant silhouette reflects the modernity of our consumers," the brand states, saying it is committed to "responsible luxury."
The new packaging saves an estimated 45 tons of plastic per year due to its restyled cap alone. Stay tuned for more about the brand's new look.