09.19.16
Coty has appointed Publicis Media as its lead media agency, globally. Publicis Media will be responsible for strategy, trading, content and data and analytics for Coty's brands, in sixteen markets, working in close collaboration with Beamly, Coty's internal digital social and programmatic agency.
Publicis Media's Zenith will lead the assignment. It will include Coty's current brands, plus the P&G Specialty Beauty Business brand portfolio that the company is acquiring.
Coty's brands include Rimmel, Sally Hansen, and fragrance brands Calvin Klein, Marc Jacobs, and Davidoff. After the acquisition is complete by October, Coty's additional brands will be COVERGIRL, Max Factor, Wella, Clairol, and the fragrance brands by Hugo Boss and Gucci.
Steve King, CEO, Publicis Media, said, "We are thrilled to broaden our partnership with Coty. It's a tremendous endorsement of our Publicis Media vision unveiled earlier this year and the transformative power of our capabilities, talent and collaborative approach to driving our clients' businesses forward," says Steve King, CEO, Publicis Media.
Publicis Media's Zenith will lead the assignment. It will include Coty's current brands, plus the P&G Specialty Beauty Business brand portfolio that the company is acquiring.
Coty's brands include Rimmel, Sally Hansen, and fragrance brands Calvin Klein, Marc Jacobs, and Davidoff. After the acquisition is complete by October, Coty's additional brands will be COVERGIRL, Max Factor, Wella, Clairol, and the fragrance brands by Hugo Boss and Gucci.
Steve King, CEO, Publicis Media, said, "We are thrilled to broaden our partnership with Coty. It's a tremendous endorsement of our Publicis Media vision unveiled earlier this year and the transformative power of our capabilities, talent and collaborative approach to driving our clients' businesses forward," says Steve King, CEO, Publicis Media.