08.17.16
Meitu, one of the world's leading beauty app developers with its apps installed on over one billion unique mobile devices worldwide, has unveiled its "Faces of Fashion" campaign. The campaign will use the hashtag #FacesOfFashion to promote beauty and fashion brands through China's top social video-sharing platform, Meipai.
The campaign kicked off by streaming London Collections Men to more than 100 million Meipai users in China.
Leading fashion influencers including Eva Herzigova, Stephen James and Oliver Proudlock, partnered with Meitu's #FacesOfFashion to shoot exclusive footage for Meipai, which included backstage access and interviews with well-known faces like One Direction's Niall Horan, Stanley Tucci, Hu Bing and David Gandy.
"FacesOfFashion is an exclusive, cross-cultural campaign designed to bring content from global talent, beauty and fashion brands in other parts of the world to hundreds of millions of mobile consumers in China," says Frank Fu, Managing Director of Meitu's Global Operations. "FacesOfFashion will also help drive global awareness for Meitu's selfie and virtual makeup apps, including BeautyPlus, MakeupPlus and SelfieCity, to consumers and brand partners."
The campaign kicked off by streaming London Collections Men to more than 100 million Meipai users in China.
Leading fashion influencers including Eva Herzigova, Stephen James and Oliver Proudlock, partnered with Meitu's #FacesOfFashion to shoot exclusive footage for Meipai, which included backstage access and interviews with well-known faces like One Direction's Niall Horan, Stanley Tucci, Hu Bing and David Gandy.
"FacesOfFashion is an exclusive, cross-cultural campaign designed to bring content from global talent, beauty and fashion brands in other parts of the world to hundreds of millions of mobile consumers in China," says Frank Fu, Managing Director of Meitu's Global Operations. "FacesOfFashion will also help drive global awareness for Meitu's selfie and virtual makeup apps, including BeautyPlus, MakeupPlus and SelfieCity, to consumers and brand partners."